ASA Group incorporating ASA Brands and ForWare, is celebrating 40 years in business. Founded in 1984 by Aodh and Judith Bourke, the company has grown from a small family-run enterprise into an international success story with operations in Cork, Dublin and Belfast, and partnerships across the globe. Today, the ASA Group is led by sisters Michelle Johnson, CEO, and Caroline Bourke, COO, who have successfully combined the company’s family values with an ambitious entrepreneurial vision. Since taking the