Marketing the Ultimate Driving Machine

Cork Chamber in partnership with MII Cork invite you to get in the driving seat of innovation this January as we host Paulo Alves, Managing Director of BMW Group Ireland.  Mr. Alves will share with guests the BMW ethos of ‘practice what you preach’ when it comes to bringing their brand value, innovation, to life. 

The BMW Innovation Strategy, with customers as the driving force, is key to the success of this global brand. Providing customers with a brand experience, rather than a simple deal on a car, is a primary focus for Alves. His incredible passion and enthusiasm for the brands’ engineering and design permeates the organisation at every level, both in terms of the product range and the development of an immersive consumer experience. This enthusiasm will no doubt be emulated through his presentation at the event so make sure you book early to hear it for yourself!

CLICK HERE TO BOOK YOUR PLACE