An Introduction to Design Thinking

This Masterclass introduces Design Thinking methodology. You will discover how to apply the principles of Design Thinking to address real world challenges in your own business or organisation.

You will learn how to apply a user-centred, iterative approach when tackling complex problems and developing products and services. You will examine the use of empathy mapping as a process for understanding a customer’s journey to your product or service.

Learning Outcomes

Core elements of Design Thinking
Design Thinking with empathy

What You’ll Learn

An introduction to Design Thinking processes and methods
An appreciation of the importance of empathy in Design Thinking

We will be joined by Jonathan Bannister BA – Design Thinker. Jonathan has spent the last decade helping leaders embed in their organisations. Jonathan has also designed the Social Business Canvas, a tool to help social entrepreneurs design and map their business models. Jonathan helps to transform organisations and leaders across both the public and private sectors including Nottingham Business School, BlueJeans, Morgan Sindall and Fauceria.

This course can also be run as an in-company programme delivered on-site to meet your specific requirements. For more information on in-company delivery, or if you have any questions regarding this course, please Click Here.

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